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Arbor: Summary

Arbor is a home energy advisor that helps users automatically lower their electric supply rates on an ongoing basis for free. By linking their utility account or uploading a recent bill, users can save up to $593 per year without any hassle.

Service Name

Arbor

Industry

Energy, Utilities, Energy Advisory, Energy Savings

Main Value Proposition

Arbor provides a seamless way for users to lower their energy bills without changing their utility provider or experiencing service interruptions.

Description

Arbor is a home energy advisor that helps users automatically lower their electric supply rates on an ongoing basis for free. By linking their utility account or uploading a recent bill, users can save up to $593 per year without any hassle.

Key Features

Automatic rate comparison with local market options; No service interruptions during the rate switch; 100% free to use with no hidden costs; Ongoing monitoring of energy rates for continued savings

Use Cases

Arbor is most valuable for renters and homeowners looking to reduce their energy costs, individuals who are unaware of competitive energy rates, and those who want a hassle-free way to manage their energy bills.

Competitive advantages

No cost to the user as Arbor is funded by energy supply partners; Ability to cancel anytime without penalties; Continuous monitoring of energy rates to ensure users are always on the best plan

Strengths

Arbor's main strengths include its user-friendly process, commitment to customer savings, and the absence of service interruptions during rate changes.

Positioning

Arbor positions itself as a consumer-friendly energy advisor that simplifies the process of finding lower energy rates.

Audience

The target users include homeowners, renters, and individuals living in deregulated electricity markets who are looking to save on their energy bills.

CTA

Start Saving

Tags
  • energy savings

  • lower bills

  • energy advisor

  • utility rates

Tagline

Automatically lower your energy bill

Tone of Voice

Friendly, informative, supportive

Differentiation

Arbor stands out by being a dedicated energy advisor that focuses solely on helping users save money on their energy bills, unlike traditional utility companies that may not prioritize cost savings.

Brand Positioning

Arbor's brand identity is centered around being a trustworthy and helpful partner in energy savings, focusing on transparency and customer satisfaction.

Founded

2020-01-01