- Service Name
Arbor
- Industry
Energy, Utilities, Energy Advisory, Energy Savings
- Main Value Proposition
Arbor provides a seamless way for users to lower their energy bills without changing their utility provider or experiencing service interruptions.
- Description
Arbor is a home energy advisor that helps users automatically lower their electric supply rates on an ongoing basis for free. By linking their utility account or uploading a recent bill, users can save up to $593 per year without any hassle.
- Key Features
Automatic rate comparison with local market options; No service interruptions during the rate switch; 100% free to use with no hidden costs; Ongoing monitoring of energy rates for continued savings
- Use Cases
Arbor is most valuable for renters and homeowners looking to reduce their energy costs, individuals who are unaware of competitive energy rates, and those who want a hassle-free way to manage their energy bills.
- Competitive advantages
No cost to the user as Arbor is funded by energy supply partners; Ability to cancel anytime without penalties; Continuous monitoring of energy rates to ensure users are always on the best plan
- Strengths
Arbor's main strengths include its user-friendly process, commitment to customer savings, and the absence of service interruptions during rate changes.
- Positioning
Arbor positions itself as a consumer-friendly energy advisor that simplifies the process of finding lower energy rates.
- Audience
The target users include homeowners, renters, and individuals living in deregulated electricity markets who are looking to save on their energy bills.
- CTA
Start Saving
- Tags
energy savings
lower bills
energy advisor
utility rates
- Tagline
Automatically lower your energy bill
- Tone of Voice
Friendly, informative, supportive
- Differentiation
Arbor stands out by being a dedicated energy advisor that focuses solely on helping users save money on their energy bills, unlike traditional utility companies that may not prioritize cost savings.
- Brand Positioning
Arbor's brand identity is centered around being a trustworthy and helpful partner in energy savings, focusing on transparency and customer satisfaction.
- Founded
2020-01-01