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Relay: Summary

Relay is a group-based program designed to help individuals overcome various addictions through community support and personalized exercises. It focuses on rewiring the brain and fostering accountability to achieve lasting change.

Service Name

Relay

Industry

Health and Wellness, Addiction Recovery, Digital Health, Behavioral Health

Main Value Proposition

Relay offers a comprehensive, community-driven approach to addiction recovery, combining personalized plans with group support to facilitate lasting change.

Description

Relay is a group-based program designed to help individuals overcome various addictions through community support and personalized exercises. It focuses on rewiring the brain and fostering accountability to achieve lasting change.

Key Features

Personalized recovery plans tailored to individual needs; Group-based support fostering community and accountability; Psychology-based lessons grounded in cognitive behavioral therapy (CBT); 24/7 access to tools and resources for ongoing recovery

Use Cases

Relay is most valuable for individuals seeking to quit alcohol, pornography, vaping, marijuana, and other substance abuses, as well as those looking for a supportive community during their recovery journey.

Competitive advantages

Access to a supportive community that encourages accountability; Personalized recovery plans that adapt to individual progress; Affordable pricing compared to traditional therapy sessions

Strengths

Relay's strengths include its focus on community support, personalized recovery strategies, and the integration of psychological principles to address the root causes of addiction.

Positioning

Relay positions itself as a leading, therapist-trusted solution for addiction recovery, emphasizing community and personalized support over traditional one-size-fits-all programs.

Audience

The target users include individuals struggling with addiction, those seeking community support, and people looking for a structured recovery program. The maximum value is gained by those who prefer anonymity while engaging in group support.

CTA

Get Started

Tags
  • addiction recovery

  • community support

  • personalized plans

  • mental health

Tagline

Find lasting freedom from addiction

Tone of Voice

Supportive, empathetic, encouraging

Differentiation

Relay stands out by providing a therapist-trusted, group-based recovery program that emphasizes anonymity and community, addressing the stigma often associated with addiction.

Brand Positioning

Relay's brand identity is centered around empowerment, community, and healing, aiming to provide a safe space for individuals to confront their addictions without shame.

Founded

2021-01-01

Founders
  • Chandler Rogers

  • Jace Kendrick