- Service Name
Joust
- Industry
Finance, Mortgage, Home Loans, Online Marketplace
- Main Value Proposition
Joust offers a transparent and competitive platform that allows consumers to take control of their home loan choices, leading to better rates and savings.
- Description
Joust is an online home loan marketplace that connects consumers with lenders and brokers to find the most suitable home loan products. It empowers users by providing a competitive environment where lenders vie for their business, potentially saving them money.
- Key Features
Live home loan auction for competitive rates; Instant matching to top home loan options; Access to a wide range of lenders; User-friendly platform that simplifies the loan process
- Use Cases
Joust is most valuable for first-time home buyers, individuals looking to refinance their existing loans, and anyone seeking to compare multiple loan options quickly.
- Competitive advantages
Direct competition among lenders leading to better rates; Instant access to tailored loan options; Wide network of trusted lenders across Australia
- Strengths
Joust's main strengths include its innovative auction model, user empowerment through informed choices, and a strong network of lenders that enhances consumer trust.
- Positioning
Joust positions itself as a consumer-centric platform that revolutionizes the home loan market by providing transparency and competition.
- Audience
The target users include first-time home buyers, homeowners looking to refinance, and individuals seeking competitive loan options. The maximum value is derived by those who prioritize savings and efficiency in the loan process.
- CTA
Get Started
- Tags
Home Loans
Mortgage Marketplace
Loan Comparison
Consumer Empowerment
- Tagline
Put your mortgage on the market
- Tone of Voice
Empowering, Informative, Friendly
- Differentiation
Joust is unique in the market as it operates Australia's only live home loan auction, where lenders compete directly for the consumer's loan, enhancing the chances of securing a better rate.
- Brand Positioning
Joust's brand identity is that of a digital disruptor in the home loan industry, focusing on empowering consumers and simplifying the loan process.
- Founded
2016-06-01
- Founders
Damien Mair
Mark Bevan
Martin Lovell
Richard Hockney