- Service Name
Jubilee Pool
- Industry
Recreation, Leisure, Aquatic Facilities, Public Swimming Pools
- Main Value Proposition
Jubilee Pool offers a unique and enjoyable swimming experience in a historic setting, combining leisure, fitness, and community events.
- Description
Jubilee Pool is a celebrated saltwater lido located in Penzance, Cornwall, offering a unique swimming experience in a historic Art Deco setting. It features both a main seawater pool and a geothermal pool, catering to various swimming preferences and activities.
- Key Features
The UK's largest seawater pool with approximately 5 million litres of water; Geothermal pool with naturally heated water reaching temperatures between 28–30 degrees; A variety of classes and events including AquaFit, yoga, and themed swims; Café with panoramic views and dog-friendly outdoor space
- Use Cases
Ideal for leisure swimming, fitness classes, community events, and enjoying food and drinks with scenic views.
- Competitive advantages
Unique geothermal pool experience not commonly found in other lidos; A rich variety of classes and events that enhance community engagement; Stunning Art Deco architecture and scenic views that attract visitors
- Strengths
The combination of a large seawater pool, geothermal pool, diverse activities, and a beautiful location makes Jubilee Pool a premier destination for both locals and tourists.
- Positioning
Jubilee Pool positions itself as a premier leisure destination that combines historical significance with modern recreational offerings.
- Audience
Families, fitness enthusiasts, tourists visiting Cornwall, and local residents looking for recreational activities.
- Brand Positioning
Jubilee Pool embodies a blend of nostalgia and contemporary leisure, appealing to those who appreciate both history and wellness.
- CTA
Buy Tickets
- Differentiation
Jubilee Pool stands out as one of the few remaining seawater lidos in Europe, providing a blend of historical charm and modern amenities.
- Tagline
The UK's Most Celebrated Saltwater Lido
- Tags
Saltwater Lido
Geothermal Pool
Community Events
Fitness Classes
- Tone of Voice
Inviting, friendly, community-oriented
- Founded
2017-01-01