- Service Name
Kaplan Test Prep
- Industry
Education, Test Preparation, Standardized Testing, Academic Support
- Main Value Proposition
Kaplan Test Prep guarantees higher scores on standardized tests through proven methods, personalized support, and comprehensive course options.
- Description
Kaplan Test Prep provides comprehensive preparation services for over 90 standardized tests, including MCAT, LSAT, GMAT, GRE, SAT, and NCLEX. Their offerings include practice tests, private tutoring, and personalized study plans to help students achieve their desired scores.
- Key Features
Higher Score Guarantee; Personalized & Customizable Study Plans; Realistic Practice Tests; Expert Instructors Scoring in the 90th Percentile or Above
- Use Cases
Kaplan Test Prep is most valuable for students preparing for college admissions tests, graduate school entrance exams, medical licensing exams, and professional certification tests.
- Competitive advantages
Comprehensive coverage of over 90 standardized tests; Personalized study plans and performance tracking; Expert instructors with high test scores
- Strengths
Kaplan's strengths include its extensive experience in test preparation, a wide variety of courses, and a strong commitment to student success through personalized support.
- Positioning
Kaplan positions itself as a leader in test preparation, emphasizing its commitment to helping students achieve their academic and professional goals.
- Audience
The target users include high school students preparing for college entrance exams, graduate students preparing for professional exams, medical students, and nursing students.
- CTA
Find Your Test
- Tags
Test Preparation
Standardized Tests
Tutoring
Exam Success
- Tagline
Every Learner. Every Stage.
- Tone of Voice
Professional, Supportive, Encouraging
- Differentiation
Kaplan stands out in the market by offering a higher score guarantee, a wide range of test preparation options, and personalized guidance from industry experts.
- Brand Positioning
Kaplan's brand identity is built on trust, expertise, and a commitment to student success, making it a go-to resource for test preparation.
- Founded
1938-01-01
- Founders
Stanley Kaplan