- Service Name
Karastan Flooring
- Industry
Flooring, Home Improvement, Luxury Goods, Interior Design
- Main Value Proposition
Karastan provides high-quality, luxurious flooring solutions that enhance the beauty and comfort of homes.
- Description
Karastan offers a wide range of luxury flooring options, including carpets and wood floors, known for their exceptional beauty and craftsmanship. With over 95 years of experience, they transform homes into elegant spaces with high-quality products.
- Key Features
Luxury waterproof floors; Easy cleanup with SmartStrand®; Over 56 collections of exquisite beauty; Free samples available for customers
- Use Cases
Karastan flooring is most valuable in residential settings where homeowners seek to enhance their living spaces with luxurious and durable flooring options.
- Competitive advantages
Renowned for exquisite beauty and quality; Wide variety of flooring options including carpets, wood, and luxury vinyl; Ability to visualize flooring in your home before purchase
- Strengths
Karastan's main strengths include its rich history in the industry, a diverse range of high-quality products, and innovative tools like the visualizer for customers to envision their flooring choices.
- Positioning
Karastan positions itself as a leader in the luxury flooring market, focusing on quality, craftsmanship, and design.
- Audience
The target users include homeowners looking for high-quality flooring solutions, interior designers seeking luxury options for clients, and retailers in the flooring industry.
- CTA
Find a Retailer
- Tags
Luxury Flooring
Carpets
Wood Floors
Home Design
- Tagline
Re-Imagine Your Home, Virtually
- Tone of Voice
Elegant, sophisticated, inviting
- Differentiation
Karastan stands out in the market for its long-standing reputation of over 95 years in the flooring industry, emphasizing craftsmanship and luxury.
- Brand Positioning
Karastan's brand identity is built around luxury, quality, and a commitment to transforming homes with beautiful flooring.
- Founded
1928-01-01