Askpot
← Company directory

Keelings: Summary

Keelings is a 100% Irish-owned, third generation family business that specializes in the fresh produce industry. They provide a comprehensive range of services including growing, sourcing, sales, marketing, distribution, and ERP software solutions.

Service Name

Keelings

Industry

Agriculture, Fresh Produce, Food Supply, Distribution

Main Value Proposition

Keelings offers high-quality fresh produce and innovative solutions while maintaining a strong commitment to sustainability and customer service.

Description

Keelings is a 100% Irish-owned, third generation family business that specializes in the fresh produce industry. They provide a comprehensive range of services including growing, sourcing, sales, marketing, distribution, and ERP software solutions.

Key Features

Wide range of fresh produce including fruits, vegetables, and flowers; Global farming operations across Ireland, Costa Rica, and Brazil; Expertise in ERP software solutions for the fresh produce industry; Strong commitment to sustainability and quality assurance

Use Cases

Supplying fresh produce to retailers and foodservice businesses; Providing ERP software solutions for the fresh produce sector; Offering logistics and distribution services to clients

Competitive advantages

100% Irish-owned with a rich history since 1926; Diverse sourcing from 46 countries, ensuring year-round supply; Strong local presence with trading offices in multiple countries

Strengths

Keelings' main strengths include its extensive experience in the fresh produce industry, commitment to quality and sustainability, and a strong focus on nurturing both produce and people.

Positioning

Keelings positions itself as a leader in the fresh produce industry, emphasizing quality, sustainability, and innovation.

Audience

The target users include retailers, foodservice providers, wholesalers, and consumers who value high-quality fresh produce and sustainable practices.

CTA

Learn More

Tags
  • Fresh Produce

  • Sustainability

  • Quality Assurance

  • ERP Solutions

Tagline

Cultivating food, people & business

Tone of Voice

Professional, Trustworthy, Innovative

Differentiation

Keelings stands out in the market due to its long-standing family heritage, extensive global farming operations, and a strong focus on quality and sustainability.

Brand Positioning

Keelings is identified as a trusted family brand that prioritizes quality and sustainability in the fresh produce market.

Founded

1926-01-01

Founders
  • Caroline Keeling

  • Joe Keeling