- Service Name
KeepCup
- Industry
Consumer Goods, Drinkware, Reusable Products, Eco-Friendly Products
- Main Value Proposition
KeepCup provides premium reusable drinkware that enhances the drinking experience while promoting environmental sustainability.
- Description
KeepCup offers a range of reusable coffee cups, travel mugs, and water bottles designed for drinking pleasure on the go. Their products are made from local, recycled, and recovered materials, promoting sustainability and reducing reliance on single-use items.
- Key Features
Customizable designs for personal expression; Made from high-quality recovered and recycled materials; Lightweight and portable for easy carrying; Impact-driven with a commitment to sustainability
- Use Cases
KeepCup products are ideal for coffee lovers, environmentally conscious consumers, and anyone looking to reduce their use of disposable cups while enjoying their favorite beverages.
- Competitive advantages
B Corporation certified, ensuring high social and environmental performance; 1% of annual revenue donated to environmental non-profits; Innovative designs that cater to various drinking occasions and preferences
- Strengths
KeepCup's strengths lie in its commitment to sustainability, high-quality materials, customizable options, and a strong brand identity focused on environmental impact.
- Positioning
KeepCup positions itself as a leader in the reusable drinkware market, emphasizing sustainability and quality.
- Audience
The target audience includes eco-conscious consumers, coffee enthusiasts, and individuals seeking stylish and functional drinkware.
- CTA
SHOP NOW
- Tags
Reusable Cups
Sustainable Design
Eco-Friendly
Travel Mugs
- Tagline
KeepCup. Drinking pleasure on the go.
- Tone of Voice
Inspiring, eco-conscious, innovative
- Differentiation
KeepCup is unique in its focus on inspiring reuse and reducing single-use cup reliance, combined with a strong commitment to sustainability and local manufacturing.
- Brand Positioning
KeepCup is recognized as the original barista standard cup, with a strong identity rooted in environmental responsibility and innovative design.
- Founded
2008-01-01
- Founders
Abigail Forsyth
Jamie Forsyth