- Service Name
Kendo Brands
- Industry
Beauty, Cosmetics, Skincare, Makeup
- Main Value Proposition
Kendo Brands offers a unique blend of innovative beauty products and authentic storytelling, redefining the beauty industry with next-generation offerings.
- Description
Kendo Brands is an innovative beauty brand incubator that creates and acquires beauty brands, focusing on developing them into global powerhouses. The portfolio includes renowned names like Fenty Beauty, OLEHENRIKSEN, and KVD Beauty.
- Key Features
Diverse portfolio of beauty brands; Focus on product quality and innovation; Global distribution in over 60 countries; Expert-led custom beauty experiences at Lip Lab
- Use Cases
Consumers seeking inclusive beauty products; Individuals looking for personalized beauty experiences; Retailers wanting to stock innovative beauty brands
- Competitive advantages
Strong association with high-profile figures like Rihanna; Expertise in creating custom beauty experiences; Robust global distribution network
- Strengths
Kendo Brands excels in brand development, innovative product offerings, and a strong market presence, leveraging celebrity influence and a commitment to quality.
- Positioning
Kendo Brands positions itself as a leader in the beauty industry by focusing on innovation, quality, and a diverse range of products that cater to various consumer needs.
- Audience
The target users include beauty enthusiasts, retailers, and consumers looking for high-quality, innovative beauty products, particularly those interested in inclusivity and customization.
- CTA
Explore Our Brands
- Tags
Beauty Innovation
Custom Beauty
Inclusive Products
Celebrity Brands
- Tagline
Innovative beauty brand incubator
- Tone of Voice
Innovative, Empowering, Authentic
- Differentiation
Kendo Brands stands out in the market by combining a strong portfolio of celebrity-backed brands with a commitment to quality and innovation, alongside a focus on inclusivity and personalization.
- Brand Positioning
Kendo Brands embodies a modern, innovative identity in the beauty market, emphasizing creativity, inclusivity, and high performance in its product offerings.
- Founded
2010-01-01
- Founders
David Suliteanu