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Keogh's Crisps: Summary

Keogh's Crisps are handcooked snacks made from award-winning potatoes grown on the family farm in Ireland. The brand emphasizes quality and sustainability, offering a unique farm-to-table experience for consumers.

Service Name

Keogh's Crisps

Industry

Food & Beverage, Snacks, Crisps, Handcooked Snacks

Main Value Proposition

Keogh's Crisps offers a unique farm-to-table experience, ensuring customers know the origin of their snacks while enjoying high-quality, handcooked crisps.

Description

Keogh's Crisps are handcooked snacks made from award-winning potatoes grown on the family farm in Ireland. The brand emphasizes quality and sustainability, offering a unique farm-to-table experience for consumers.

Key Features

Handcooked crisps made from locally sourced potatoes; Traceability through Spud Nav, allowing customers to see where their crisps come from; A variety of unique flavors including Atlantic Sea Salt & Irish Cider Vinegar and Chorizo & Cherry Tomato; Sustainability practices integrated into farming and production

Use Cases

Keogh's Crisps are ideal for snacking at home, entertaining guests, or as a unique gift option during festive seasons.

Competitive advantages

Direct connection to the source of ingredients through Spud Nav; Long-standing heritage of 200 years in farming and crisp production; Focus on sustainability and local sourcing, enhancing brand trust

Strengths

The brand's strengths lie in its rich heritage, commitment to quality, and innovative traceability feature that enhances customer engagement and trust.

Positioning

Keogh's positions itself as a premium snack brand that combines tradition with modern sustainability practices, appealing to consumers who value quality and transparency.

Audience

The target audience includes snack enthusiasts, health-conscious consumers looking for quality snacks, families seeking local products, and individuals interested in sustainable food practices.

Brand Positioning

Keogh's brand identity is rooted in its family heritage and commitment to quality, emphasizing its Irish roots and sustainable farming practices.

CTA

Shop Online Now

Differentiation

Keogh's Crisps stands out in the market by providing complete transparency about the sourcing of their ingredients through the Spud Nav feature, which connects consumers directly to the fields where the potatoes are grown.

Tagline

Keogh's | Crisps | Potatoes | Snacks | Grown In Ireland

Tags
  • Handcooked Crisps

  • Sustainable Snacks

  • Irish Potatoes

  • Farm-to-Table

Tone of Voice

Authentic, friendly, engaging

Founded

2011-01-01