- Service Name
Kevin Harvick's Kern Raceway
- Industry
Sports, Entertainment, Motorsports, Racing
- Main Value Proposition
Experience high-octane racing events in a family-friendly environment at a state-of-the-art facility.
- Description
Kevin Harvick's Kern Raceway is a premier motorsports venue located in Bakersfield, California, offering thrilling racing events across various formats including asphalt and dirt tracks. The facility hosts a range of events, featuring both local and national competitions, catering to motorsport enthusiasts of all ages.
- Key Features
Diverse racing events including asphalt and dirt track competitions; Family-friendly pricing with affordable ticket options; Online ticket purchasing to avoid long lines; Social media engagement for real-time updates and promotions
- Use Cases
Ideal for families looking for an exciting day out, motorsport fans wanting to see competitive racing, and local communities seeking entertainment options.
- Competitive advantages
Affordable ticket prices for families and children; A variety of racing formats and events throughout the season; Strong community engagement through social media and local partnerships
- Strengths
The venue's strong connection to NASCAR champion Kevin Harvick enhances its credibility and appeal, while its modern facilities and diverse event offerings attract a wide audience.
- Positioning
Kevin Harvick's Kern Raceway positions itself as a leading destination for motorsports in California, emphasizing accessibility and community involvement.
- Audience
Motorsport enthusiasts, families with children, local residents of Bakersfield, and fans of Kevin Harvick.
- CTA
Grab tickets now by visiting
- Tags
Motorsports
Racing Events
Family Entertainment
Community Engagement
- Tagline
A New Era in Motorsports
- Tone of Voice
Exciting, engaging, family-friendly
- Differentiation
Kevin Harvick's Kern Raceway uniquely combines the legacy of a NASCAR champion with a modern racing venue, offering a diverse range of motorsport events that appeal to both casual fans and hardcore racing enthusiasts.
- Brand Positioning
The brand embodies excitement, community, and family-friendly entertainment, leveraging Kevin Harvick's reputation to attract fans.
- Founded
2012-02-01