- Service Name
KITS Eyewear
- Industry
Retail, Eyewear, Prescription Glasses, Contact Lenses
- Main Value Proposition
KITS offers high-quality eyewear at competitive prices with a focus on customer convenience and satisfaction.
- Description
KITS Eyewear provides a wide selection of prescription glasses and contact lenses, starting at affordable prices. The service emphasizes quality with locally made lenses and a user-friendly online shopping experience.
- Key Features
Affordable pricing starting at $28 for glasses; Free shipping on orders over $99; Price-match guarantee on every order; Loyalty rewards program for returning customers
- Use Cases
KITS is most valuable for individuals looking to purchase prescription glasses or contact lenses online, those seeking affordable eyewear options, and customers wanting to utilize insurance benefits for their purchases.
- Competitive advantages
Affordable starting prices for glasses and contacts; Comprehensive guides for reading prescriptions and measuring PD; Loyalty rewards and subscription savings for frequent buyers
- Strengths
KITS excels in offering a diverse range of eyewear options, competitive pricing, and excellent customer support, making it easy for customers to find and order their eyewear online.
- Positioning
KITS positions itself as a modern, affordable eyewear retailer that prioritizes quality and customer experience in the online shopping space.
- Audience
The target users include budget-conscious consumers, individuals needing prescription eyewear, and those who prefer the convenience of online shopping.
- CTA
Shop now
- Tags
affordable eyewear
prescription glasses
contact lenses
online shopping
- Tagline
Quality eyecare made easy
- Tone of Voice
Friendly, informative, approachable
- Differentiation
KITS stands out by providing locally made lenses and a seamless online shopping experience, along with a strong emphasis on customer service and support.
- Brand Positioning
KITS identifies itself as a customer-centric brand that combines affordability with quality, appealing to a wide range of eyewear consumers.
- Founded
2004-01-01
- Founders
Joe Thompson
Roger V. Hardy
Sabrina Liak