- Service Name
Kitty and Vibe
- Industry
Fashion, Swimwear, Women's Apparel, Swimwear for Diverse Body Types
- Main Value Proposition
Kitty and Vibe makes swimsuit shopping enjoyable by providing well-fitting swimwear that caters to diverse body shapes and sizes.
- Description
Kitty and Vibe is an online store specializing in swimwear designed specifically for women's body shapes. They offer bikini bottoms tailored to butt sizes, ensuring a perfect fit for every customer.
- Key Features
Bikini bottoms available in two butt size options for every hip size; Sizes range from XS to 6X; Durable swimwear that lasts for over 5 years; Innovative fittings across the size range for improved comfort
- Use Cases
Ideal for women looking for comfortable and well-fitting swimwear, especially those who have struggled with traditional sizing in swimwear.
- Competitive advantages
First brand to offer bikini bottoms based on butt size; Comprehensive size range from XS to 6X; Durability of products, lasting over 5 years
- Strengths
The main strengths include a unique sizing approach, high-quality materials, and a commitment to customer satisfaction through innovative designs.
- Positioning
Kitty and Vibe positions itself as a revolutionary swimwear brand that prioritizes fit and comfort, challenging traditional swimwear sizing norms.
- Audience
The target audience includes women of all body shapes and sizes, particularly those who prioritize fit and comfort in swimwear.
- CTA
Find My Size 🍑 Get $25 Off
- Tags
Swimwear
Bikini
Body Positivity
Inclusive Sizing
- Tagline
Bikinis Based On Your Butt Size
- Tone of Voice
Empowering, Fun, Inclusive
- Differentiation
The service uniquely focuses on butt size for bikini bottoms, which is not commonly addressed by other swimwear brands, allowing for a more personalized fit.
- Brand Positioning
The brand identity is centered around inclusivity and empowerment, aiming to make women feel confident and comfortable in their swimwear.
- Founded
2018-01-01
- Founders
Cameron Armstrong