- Service Name
Kleenex® Facial Tissues
- Industry
Consumer Goods, Health & Personal Care, Tissue Products, Facial Tissues
- Main Value Proposition
Kleenex® provides reliable and comforting tissue solutions for various life moments, ensuring users are prepared for unexpected situations.
- Description
Kleenex® offers a range of facial tissues designed to provide comfort and care during cold and allergy seasons. Their products include options that moisturize skin, kill viruses, and offer softness and strength.
- Key Features
Kleenex® Lotion Facial Tissues that moisturize to prevent skin irritation; Kleenex® Anti-Viral† Facial Tissues that kill 99.9% of cold and flu viruses; Kleenex® Ultra Soft™ Facial Tissues with three layers of silky-soft strength; Kleenex® Trusted Care® Facial Tissues, the original soft and strong tissue
- Use Cases
Kleenex® tissues are most valuable during cold and flu seasons, allergy outbreaks, and everyday situations requiring personal care.
- Competitive advantages
Moisturizing properties that prevent skin irritation; Antiviral effectiveness against common cold and flu viruses; Long-standing brand trust and recognition in the market
- Strengths
Kleenex® is known for its high-quality products that cater to user comfort and health, backed by a century of brand heritage.
- Positioning
Kleenex® positions itself as a trusted companion for personal care, emphasizing preparedness for life's unpredictable moments.
- Audience
The target users include families, individuals suffering from allergies, and anyone seeking comfort during cold and flu seasons.
- CTA
Sign Me Up
- Tags
Facial Tissues
Allergy Relief
Cold & Flu Care
Moisturizing Tissues
- Tagline
You Can’t Prevent Sick Days But you can be prepared for them.
- Tone of Voice
Caring, supportive, reliable
- Differentiation
Kleenex® uniquely combines softness, strength, and skin care in their tissues, along with antiviral properties that set them apart from standard tissue products.
- Brand Positioning
Kleenex® maintains a strong identity as a reliable and caring brand, focusing on health and comfort in everyday life.
- Founded
1924-01-01