- Service Name
Knockaround Sunglasses
- Industry
Fashion, Retail, Eyewear, Sunglasses
- Main Value Proposition
Knockaround provides high-quality, stylish sunglasses at an affordable price, ensuring that customers can protect their eyes without breaking the bank.
- Description
Knockaround is a sunglasses company that specializes in affordable, stylish eyewear. Founded in 2005, it offers a wide range of sunglasses and goggles designed for various activities and face sizes.
- Key Features
Affordable pricing starting at $35; Customizable sunglasses with over 1,000,000 combinations; Wide range of styles for men, women, and kids; Plastic neutral initiative to remove ocean-collected plastic
- Use Cases
Everyday casual wear; Sports and outdoor activities like golfing, hiking, and cycling; Fashion statements for various occasions; Gifts for friends and family
- Competitive advantages
Affordable pricing compared to competitors; Extensive customization options for personalized eyewear; Strong brand partnerships, such as with the PGA TOUR, enhancing visibility and credibility
- Strengths
Knockaround's strengths include its affordable pricing, diverse product range, commitment to sustainability, and strong customer satisfaction evidenced by over 130,000 five-star reviews.
- Positioning
Knockaround positions itself as the go-to brand for affordable, stylish sunglasses that cater to a wide demographic, emphasizing both functionality and fashion.
- Audience
The target audience includes budget-conscious consumers, outdoor enthusiasts, fashion-forward individuals, and families looking for stylish sunglasses for kids.
- CTA
Shop Now
- Tags
Affordable Sunglasses
Customizable Eyewear
Sustainable Fashion
Outdoor Gear
- Tagline
Great Shades since 2005
- Tone of Voice
Friendly, casual, approachable
- Differentiation
Knockaround stands out in the market by offering a unique combination of affordability, customization options, and a commitment to environmental sustainability through its plastic neutral initiative.
- Brand Positioning
Knockaround's brand identity is centered around being fun, accessible, and environmentally conscious, appealing to a diverse customer base that values style and sustainability.
- Founded
2005-01-01
- Founders
Adam “Ace” Moyer