- Service Name
Konzum
- Industry
Retail, Supermarket, Grocery, E-commerce
- Main Value Proposition
Konzum offers a convenient shopping experience with a vast selection of products, competitive prices, and various purchasing options including online and in-store.
- Description
Konzum is the largest supermarket chain in Croatia, offering a wide variety of consumer products including groceries, household items, and personal care products. It provides both online shopping and in-store experiences for customers.
- Key Features
Free registration for online shopping; MultiPlusCard loyalty program for bonus rewards; Fast delivery service options; Wide range of product categories including groceries, hygiene, and household items
- Use Cases
Konzum is most valuable for everyday grocery shopping, special promotions, and for customers looking for convenience in purchasing household and personal care products.
- Competitive advantages
Largest supermarket chain in Croatia with extensive product offerings; User-friendly online shopping platform with delivery and pickup options; Strong loyalty program that provides additional savings and rewards
- Strengths
Konzum's strengths include its extensive product selection, strong brand recognition, and commitment to customer service through various shopping options.
- Positioning
Konzum positions itself as a one-stop shop for all consumer needs, emphasizing convenience, variety, and customer loyalty.
- Audience
The target users include families, busy professionals, and individuals looking for convenience in grocery shopping, as well as loyal customers seeking rewards through the MultiPlusCard program.
- CTA
Naruči da stigne kući ili POKUPI u prodavaonici
- Tags
online shopping
grocery delivery
loyalty program
supermarket
- Tagline
Kreni u uzbudljivu safari avanturu
- Tone of Voice
Friendly, informative, approachable
- Differentiation
Konzum stands out in the market by combining a comprehensive product range with innovative services like express delivery and a loyalty program that rewards customers with bonus points.
- Brand Positioning
Konzum's brand identity is centered around being a reliable and accessible supermarket that prioritizes customer satisfaction and community engagement.
- Founded
1957-01-01