- Service Name
Kravet Family of Brands
- Industry
Home Furnishings, Interior Design, Luxury Fabrics, Trade-Only Products
- Main Value Proposition
Kravet provides a comprehensive selection of luxurious home furnishings tailored for the interior design trade, ensuring quality and innovation in every product.
- Description
Kravet is a fifth-generation family business and a leading provider of luxurious home furnishings, including high-end fabrics, wallcoverings, furniture, carpets, trimmings, and lighting. The company is dedicated to excellence, design leadership, and environmental responsibility, serving the interior design community.
- Key Features
Wide range of high-end fabrics and furnishings; Exclusive offerings to the trade; Commitment to quality and innovation; Sustainable practices in product offerings
- Use Cases
Kravet's products are most valuable in high-end residential and commercial interior design projects, custom furnishings, and decorative applications.
- Competitive advantages
Established reputation as an industry leader since 1918; Diverse portfolio of exclusive brands and designer collaborations; Commitment to sustainability and environmental responsibility
- Strengths
Kravet's strengths lie in its extensive product range, strong brand partnerships, and a legacy of quality and innovation that resonates with interior designers.
- Positioning
Kravet positions itself as a premium provider of home furnishings exclusively for the trade, emphasizing quality, design leadership, and a commitment to sustainability.
- Audience
The primary target users are interior designers, decorators, and trade professionals who seek high-quality, luxurious home furnishings.
- CTA
Shop All Fabric, Shop All Furniture, Shop All Wallcovering
- Tags
Luxury Fabrics
Home Furnishings
Interior Design
Trade-Only
- Tagline
The Kravet Family of Brands
- Tone of Voice
Luxurious, Professional, Trustworthy
- Differentiation
Kravet stands out in the market due to its long-standing family heritage, extensive product range, and exclusive focus on the trade, which fosters strong relationships with interior designers.
- Brand Positioning
Kravet's brand identity is rooted in its heritage as a family-owned business, focusing on luxury, quality, and a trusted resource for the interior design community.
- Founded
1918-01-01