Strengths
KRBL is the world's largest exporter of Basmati rice, establishing a strong global presence.
The company has a rich heritage of over 130 years, which enhances its brand trust and loyalty among consumers.
KRBL operates the largest rice milling plant in Punjab, India, with a capacity of 195 MT/hour, ensuring high production efficiency.
The extensive distribution network spans over 90 countries, facilitating easy access to its products worldwide.
The India Gate brand, a flagship product, contributes significantly to revenue, accounting for 60% of KRBL's total sales.
KRBL has the largest contact farming network for rice in India, ensuring quality control and sustainable sourcing.
The company emphasizes sustainability and innovative agricultural practices, appealing to health-conscious consumers.
A diverse product range, including health and regional rice varieties, caters to various culinary needs and preferences.