- Service Name
Kruger Products
- Industry
Manufacturing, Consumer Goods, Tissue Products, Household Supplies
- Main Value Proposition
Kruger Products offers high-quality tissue products that enhance comfort and convenience in daily life while prioritizing sustainability and community support.
- Description
Kruger Products is a leading Canadian manufacturer of quality tissue products designed for household, industrial, and commercial use. The company is dedicated to making everyday life more comfortable for Canadian communities through its diverse portfolio of tissue brands.
- Key Features
Canada's largest portfolio of #1 consumer tissue brands; Leading manufacturer of Away From Home tissue products; Commitment to sustainability and community investment; Extensive manufacturing capacity with 10 plants across North America
- Use Cases
Household use for everyday comfort; Commercial use in businesses and institutions; Industrial applications requiring high-quality tissue products
- Competitive advantages
Ranked as a top employer and supplier by Canadian retailers; National recognition for sustainability efforts; Significant market share in both consumer and Away From Home segments
- Strengths
Kruger Products' strengths include its extensive product range, strong brand recognition, commitment to sustainability, and a robust manufacturing network across Canada and the U.S.
- Positioning
Kruger Products positions itself as a leader in the tissue manufacturing industry, emphasizing quality, sustainability, and community engagement.
- Audience
The target users include Canadian households, businesses in need of tissue products, and organizations focused on sustainability and community support.
- Brand Positioning
The brand identity of Kruger Products is rooted in Canadian pride, quality manufacturing, and a commitment to environmental and social responsibility.
- CTA
Learn more about working with us
- Differentiation
Kruger Products stands out in the market as the only tissue products company with manufacturing operations in Western Canada and a strong commitment to sustainability initiatives.
- Tagline
Making everyday life more comfortable
- Tags
tissue products
sustainability
Canadian manufacturing
community investment
- Tone of Voice
Proud, professional, community-focused
- Founded
1997-01-01