- Service Name
label.m
- Industry
Cosmetics, Haircare, Professional Haircare, Eco-friendly Beauty Products
- Main Value Proposition
label.m offers innovative haircare solutions that combine professional quality with eco-friendly practices, catering to both individual consumers and salon professionals.
- Description
label.m is an award-winning haircare product line developed by professional stylists, inspired by fashion and designed to meet the needs of modern consumers. The range emphasizes eco-conscious formulations that are healthier and more effective.
- Key Features
Updated formulations; Eco-conscious products; Personalised Haircare Tool; Professional education for partner salons
- Use Cases
Personal haircare routines; Salon professional use; Fashion events and styling; Eco-conscious beauty routines
- Competitive advantages
Award-winning product line; Developed by professional stylists; Focus on eco-conscious formulations
- Strengths
The brand's strengths lie in its heritage of 60 years in hairdressing, innovative product formulations, and a strong presence in the fashion industry.
- Positioning
label.m positions itself as a premium haircare brand that merges fashion with functionality, appealing to both consumers and professionals in the beauty industry.
- Audience
The target users include fashion-conscious individuals, salon professionals, and eco-aware consumers who value high-quality haircare products.
- CTA
Sign up for exclusives
- Tags
Haircare
Eco-conscious
Fashion-inspired
Professional
- Tagline
Embody a timeless beauty that empowers a uniqueness beyond labels.
- Tone of Voice
Empowering, sophisticated, innovative
- Differentiation
What makes label.m unique is its strong connection to the fashion industry, being the official haircare product of London Fashion Week, and its commitment to sustainability and personalized care.
- Brand Positioning
The brand identity is rooted in luxury and professionalism, with a focus on innovation and sustainability, appealing to a modern audience.
- Founded
2005-01-01
- Founders
Sacha Mascolo-Tarbuck
Toni Mascolo