- Service Name
idealo Price Comparison
- Industry
E-commerce, Price Comparison, Online Shopping, Consumer Services
- Main Value Proposition
To provide users with a transparent and comprehensive overview of online offers, enabling them to make the best purchasing decisions without any cost.
- Description
idealo is a price comparison service that allows users to compare prices from over 50,000 online retailers. It provides transparency and helps users make informed purchasing decisions by offering a wide range of products and expert advice.
- Key Features
Access to over 560 million offers from around 50,000 retailers; Comprehensive filtering and sorting options; User reviews and expert advice for informed decisions; Price alert and wishlist functionalities
- Use Cases
Ideal for users looking to compare prices for various products, find the best deals, and make informed purchasing decisions while shopping online.
- Competitive advantages
Free to use for consumers, with no hidden costs; Extensive range of products and retailers compared; Award-winning service recognized for reliability and customer support
- Strengths
The service excels in providing a vast selection of products, user-friendly features, and a commitment to transparency and customer satisfaction.
- Positioning
idealo positions itself as the leading price comparison service, focusing on transparency and user empowerment in the online shopping experience.
- Audience
Target users include online shoppers, bargain hunters, and individuals seeking expert advice on product purchases.
- CTA
Compare prices and products on idealo.de now!
- Tags
Price Comparison
Online Shopping
Consumer Advice
Savings
- Tagline
idealo – The No. 1 in Price Comparison
- Tone of Voice
Transparent, supportive, reliable
- Differentiation
idealo stands out in the market by being a TÜV Saarland certified price comparison portal, ensuring transparency, quality, and data protection.
- Brand Positioning
The brand identity emphasizes reliability, customer-centric service, and a commitment to sustainability and quality.
- Founded
2009-01-01
- Founders
Johannes Schaback
Robert Maier