- Service Name
The Lakes News Shopper
- Industry
Media, Publishing, Local News, Community Advertising
- Main Value Proposition
Providing the best local news and advertising experience for the Iowa Great Lakes community.
- Description
The Lakes News Shopper is a local publication that provides news, events, and classifieds specifically for the Iowa Great Lakes Area. It has been serving the community since 1973, delivering content both in print and through an interactive digital edition.
- Key Features
Weekly delivery to homes, resorts, and businesses; Interactive Digital Edition with zoom and keyword search; Email delivery subscription for free; Updated lists of local garage sales and obituaries
- Use Cases
Reading local news, finding community events, accessing classifieds, and browsing garage sales.
- Competitive advantages
Long-standing presence in the community since 1973; Focus on local news and events specific to the Iowa Great Lakes Area; Interactive features in the digital edition that enhance user engagement
- Strengths
Strong community ties, a comprehensive understanding of local needs, and a commitment to providing valuable content to readers and advertisers.
- Positioning
The Lakes News Shopper positions itself as the go-to source for local news and advertising in the Iowa Great Lakes Area.
- Audience
Local residents of the Iowa Great Lakes Area, businesses looking to advertise, and visitors seeking information about the region.
- CTA
Subscribe to receive email delivery for FREE
- Tags
Local News
Classifieds
Community Events
Digital Edition
- Tagline
Welcome to The Lakes News Shopper
- Tone of Voice
Friendly, informative, community-oriented
- Differentiation
The Lakes News Shopper uniquely combines traditional print media with a modern digital experience, allowing users to interact with content in a user-friendly manner.
- Brand Positioning
A trusted local publication that emphasizes community engagement and provides valuable information to its readers.
The Lakes News Shopper: Summary
The Lakes News Shopper is a local publication that provides news, events, and classifieds specifically for the Iowa Great Lakes Area. It has been serving the community since 1973, delivering content both in print and through an interactive digital edition.