- Service Name
lastminute.com.au
- Industry
Travel, Travel Services, Online Travel Agency, Last-Minute Travel
- Main Value Proposition
Find and save on last-minute hotel accommodations, cheap flights, and holiday packages with 24-hour support and flexible payment options.
- Description
lastminute.com.au is a comprehensive travel service that offers last-minute hotel deals, cheap flights, and holiday packages. It provides users with a one-stop shop for booking accommodations, flights, car rentals, and activities.
- Key Features
Search over 1 million places to stay; Access to more than 400 airlines; Ability to book flight, hotel, or car together; Discover top-rated experiences
- Use Cases
lastminute.com.au is most valuable for travelers looking for quick bookings, spontaneous trips, or those needing to change or cancel existing travel plans.
- Competitive advantages
Extensive inventory with over 1 million accommodations and 400 airlines; 24-hour customer support for booking assistance; Flexible payment options allowing users to pay now or later
- Strengths
The service's strengths include a vast selection of travel options, competitive pricing, and strong customer support, making it easy for users to plan and book their trips.
- Positioning
lastminute.com.au positions itself as a go-to platform for last-minute travel needs, catering to users who require flexibility and quick solutions.
- Audience
The target users include budget-conscious travelers, families planning vacations, and individuals seeking last-minute travel deals.
- CTA
Search
- Tags
Last Minute Deals
Cheap Flights
Holiday Packages
Travel Booking
- Tagline
Last Minute Hotel Deals, Cheap Flights & Holidays
- Tone of Voice
Friendly, supportive, accessible
- Differentiation
lastminute.com.au stands out by offering a wide range of last-minute travel options, including unique deals like Sneaky Saver Deals that provide additional savings.
- Brand Positioning
The brand identity emphasizes convenience, affordability, and a wide range of travel options, appealing to a diverse audience of travelers.
- Founded
1998-04-01
- Founders
Brent Hoberman
Martha Fox