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lastminute.com.au: Summary

lastminute.com.au is a comprehensive travel service that offers last-minute hotel deals, cheap flights, and holiday packages. It provides users with a one-stop shop for booking accommodations, flights, car rentals, and activities.

Service Name

lastminute.com.au

Industry

Travel, Travel Services, Online Travel Agency, Last-Minute Travel

Main Value Proposition

Find and save on last-minute hotel accommodations, cheap flights, and holiday packages with 24-hour support and flexible payment options.

Description

lastminute.com.au is a comprehensive travel service that offers last-minute hotel deals, cheap flights, and holiday packages. It provides users with a one-stop shop for booking accommodations, flights, car rentals, and activities.

Key Features

Search over 1 million places to stay; Access to more than 400 airlines; Ability to book flight, hotel, or car together; Discover top-rated experiences

Use Cases

lastminute.com.au is most valuable for travelers looking for quick bookings, spontaneous trips, or those needing to change or cancel existing travel plans.

Competitive advantages

Extensive inventory with over 1 million accommodations and 400 airlines; 24-hour customer support for booking assistance; Flexible payment options allowing users to pay now or later

Strengths

The service's strengths include a vast selection of travel options, competitive pricing, and strong customer support, making it easy for users to plan and book their trips.

Positioning

lastminute.com.au positions itself as a go-to platform for last-minute travel needs, catering to users who require flexibility and quick solutions.

Audience

The target users include budget-conscious travelers, families planning vacations, and individuals seeking last-minute travel deals.

CTA

Search

Tags
  • Last Minute Deals

  • Cheap Flights

  • Holiday Packages

  • Travel Booking

Tagline

Last Minute Hotel Deals, Cheap Flights & Holidays

Tone of Voice

Friendly, supportive, accessible

Differentiation

lastminute.com.au stands out by offering a wide range of last-minute travel options, including unique deals like Sneaky Saver Deals that provide additional savings.

Brand Positioning

The brand identity emphasizes convenience, affordability, and a wide range of travel options, appealing to a diverse audience of travelers.

Founded

1998-04-01

Founders
  • Brent Hoberman

  • Martha Fox