- Service Name
Laureus Sport for Good
- Industry
Non-profit, Social Impact, Sport for Development
- Main Value Proposition
Laureus Sport for Good leverages the transformative power of sport to address social issues and improve the lives of children and young people in disadvantaged communities.
- Description
Laureus Sport for Good is a global initiative that uses the power of sport to transform the lives of young people from under-served communities. It supports over 300 programs in more than 40 countries, focusing on social and emotional development through sports.
- Key Features
Supports over 300 programs globally; Focuses on social and emotional development; Advocates for social issues through sports; Involves global sporting legends as ambassadors
- Use Cases
Supporting youth in overcoming violence and discrimination; Enhancing mental wellbeing and promoting healthy behaviors; Providing educational opportunities and pathways to employment; Empowering women and girls through sports
- Competitive advantages
Established network of global sports ambassadors; Proven track record with over €150m raised for social initiatives; Comprehensive approach addressing multiple social issues
- Strengths
Laureus Sport for Good's main strengths include its extensive reach across various countries, strong partnerships, and a clear focus on measurable impact in the lives of young people.
- Positioning
Laureus Sport for Good positions itself as a leading force in the Sport for Development sector, advocating for social change through the universal appeal of sports.
- Audience
The primary audience includes young people from under-served communities, social workers, educators, and potential donors who are passionate about social change through sports.
- CTA
Donate Now
- Tags
Sport for Development
Youth Empowerment
Social Change
Community Support
- Tagline
Sport for Good
- Tone of Voice
Inspirational, compassionate, empowering
- Differentiation
Laureus Sport for Good uniquely combines the influence of global sports icons with a strong commitment to social change, making it a leader in the Sport for Development sector.
- Brand Positioning
The brand is identified as a champion for social justice and empowerment, leveraging the prestige of sports to drive meaningful change.
- Founded
2000-01-01