- Service Name
Les Others
- Industry
Media, Outdoor, Adventure, Publishing
- Main Value Proposition
Reconnect with nature through creative and responsible adventures that are accessible to everyone.
- Description
Les Others is a creative agency and publisher dedicated to outdoor enthusiasts, offering a platform for adventure stories, guides, and inspiration. It combines digital content with a semi-annual print magazine to engage readers passionate about nature and exploration.
- Key Features
Diverse articles on outdoor adventures and practical information; A podcast featuring stories of adventures and misadventures in nature; A semi-annual magazine with creative projects and photography; Recto Verso, a method card for organizing outdoor adventures
- Use Cases
Ideal for individuals seeking inspiration for outdoor adventures, practical guides for camping and hiking, and a community of like-minded outdoor enthusiasts.
- Competitive advantages
A strong focus on creative storytelling that resonates with outdoor lovers; A diverse range of content including articles, podcasts, and a magazine; An established community of over 60,000 subscribers to their newsletter
- Strengths
Les Others excels in providing rich, engaging content that inspires outdoor exploration and fosters a sense of community among its audience.
- Positioning
Les Others positions itself as a leading source of inspiration and information for outdoor adventures, blending creativity with practical advice.
- Audience
Outdoor enthusiasts, adventure seekers, and individuals interested in nature and travel.
- CTA
Dîtes m'en plus →
- Tags
Outdoor Adventures
Nature
Travel
Creative Storytelling
- Tagline
Partir à l’aventure pour se reconnecter à la nature.
- Tone of Voice
Inspiring, adventurous, creative
- Differentiation
Les Others uniquely combines digital and print media to provide a comprehensive platform for outdoor enthusiasts, emphasizing storytelling and community engagement.
- Brand Positioning
The brand identity of Les Others is centered around creativity, adventure, and a deep appreciation for nature, appealing to a community of passionate outdoor lovers.
- Founded
2012-01-01
- Founders
Thomas Firh