- Service Name
Highlight
- Industry
Market Research, Product Testing, Consumer Insights, In-Home Testing
- Main Value Proposition
Highlight offers a fast and efficient way to gather high-quality consumer insights through in-home product testing.
- Description
Highlight is an in-home product testing platform that streamlines the entire process from recruitment to data collection. It provides brands with fast, reliable insights through comprehensive market research reports.
- Key Features
Automated physical product testing; Seamless distribution and data collection; Diverse, vetted community of engaged consumers; Real-time data dashboards
- Use Cases
Highlight is most valuable for product testing scenarios such as concept testing, sensory testing, package testing, and in-home usage testing.
- Competitive advantages
Quick turnaround times for data collection; Ability to conduct both qualitative and quantitative research; Access to a large, engaged consumer panel for testing
- Strengths
Highlight's strengths include its user-friendly platform, fast data delivery, and the ability to provide actionable insights that help brands optimize their products effectively.
- Positioning
Highlight positions itself as a leader in the market research industry, focusing on in-home product testing to provide brands with critical consumer insights.
- Audience
The target users include product researchers, brand managers, marketers, and consumer insights professionals in various industries.
- CTA
BOOK A DEMO
- Tags
Product Testing
Market Research
Consumer Insights
Data Collection
- Tagline
Streamline research with the only in-home product testing platform that provides full visibility from recruit to data-set.
- Tone of Voice
Professional, Engaging, Informative
- Differentiation
Highlight is unique in the market as the first and only automated physical product testing platform that provides comprehensive visibility throughout the research process.
- Brand Positioning
Highlight's brand identity is centered around innovation, efficiency, and reliability in product testing, appealing to brands looking for agile research solutions.
- Founded
2021-01-01
- Founders
Dana Kim
Ethan Kellough