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Highlight: Summary

Highlight is an in-home product testing platform that streamlines the entire process from recruitment to data collection. It provides brands with fast, reliable insights through comprehensive market research reports.

Service Name

Highlight

Industry

Market Research, Product Testing, Consumer Insights, In-Home Testing

Main Value Proposition

Highlight offers a fast and efficient way to gather high-quality consumer insights through in-home product testing.

Description

Highlight is an in-home product testing platform that streamlines the entire process from recruitment to data collection. It provides brands with fast, reliable insights through comprehensive market research reports.

Key Features

Automated physical product testing; Seamless distribution and data collection; Diverse, vetted community of engaged consumers; Real-time data dashboards

Use Cases

Highlight is most valuable for product testing scenarios such as concept testing, sensory testing, package testing, and in-home usage testing.

Competitive advantages

Quick turnaround times for data collection; Ability to conduct both qualitative and quantitative research; Access to a large, engaged consumer panel for testing

Strengths

Highlight's strengths include its user-friendly platform, fast data delivery, and the ability to provide actionable insights that help brands optimize their products effectively.

Positioning

Highlight positions itself as a leader in the market research industry, focusing on in-home product testing to provide brands with critical consumer insights.

Audience

The target users include product researchers, brand managers, marketers, and consumer insights professionals in various industries.

CTA

BOOK A DEMO

Tags
  • Product Testing

  • Market Research

  • Consumer Insights

  • Data Collection

Tagline

Streamline research with the only in-home product testing platform that provides full visibility from recruit to data-set.

Tone of Voice

Professional, Engaging, Informative

Differentiation

Highlight is unique in the market as the first and only automated physical product testing platform that provides comprehensive visibility throughout the research process.

Brand Positioning

Highlight's brand identity is centered around innovation, efficiency, and reliability in product testing, appealing to brands looking for agile research solutions.

Founded

2021-01-01

Founders
  • Dana Kim

  • Ethan Kellough