- Service Name
Lawrence & Hanson
- Industry
Electrical, Wholesale, Electrical Supplies, Electrical Distribution
- Main Value Proposition
Lawrence & Hanson offers a wide selection of high-quality electrical products and exceptional customer service, ensuring that customers have everything they need to complete their projects efficiently.
- Description
Lawrence & Hanson is Australia's leading electrical wholesaler, providing a comprehensive range of electrical products and services. They offer solutions for lighting, data, solar, safety, and industrial needs, catering to both retail and commercial customers.
- Key Features
Extensive product range including tools, switches, and lamps; Online shopping capabilities through eBranch; Sparky Plus loyalty program for rewards on purchases; National network of over 150 branches for local support
- Use Cases
The service is most valuable for electrical contractors, builders, and DIY enthusiasts who require a reliable source for electrical supplies and tools.
- Competitive advantages
Established reputation with over 130 years in the industry; Comprehensive loyalty program that enhances customer engagement; Wide range of products from leading brands available both in-store and online
- Strengths
Lawrence & Hanson is known for its outstanding customer service, reliable product availability, and a strong national presence that supports local businesses.
- Positioning
Lawrence & Hanson positions itself as the go-to electrical wholesaler in Australia, emphasizing its extensive product range and customer-centric services.
- Audience
The target users include electrical contractors, builders, and retail customers looking for quality electrical products and services.
- CTA
Learn more, View Product Range, Apply for Credit
- Tags
Electrical Supplies
Wholesale
Loyalty Program
Online Shopping
- Tagline
We Know Electrical And Strive To Be Australia's Electrical Wholesaler Of Choice
- Tone of Voice
Professional, Trustworthy, Supportive
- Differentiation
The company has a long-standing history since 1886, which establishes trust and reliability in the electrical wholesaling market, combined with a robust loyalty program that rewards customers for their purchases.
- Brand Positioning
The brand identity is built on trust, reliability, and a commitment to customer satisfaction, aiming to be the preferred choice for electrical supplies.
- Founded
1886-01-01