- Service Name
Life Happens
- Industry
Insurance, Non-profit, Financial Services, Education
- Main Value Proposition
Life Happens empowers individuals with the knowledge and tools necessary to make informed decisions about insurance, ensuring financial protection for their loved ones.
- Description
Life Happens is a non-profit organization dedicated to providing unbiased information and resources to help individuals make informed insurance choices. Their focus is on life insurance, disability insurance, and long-term care insurance to protect loved ones financially.
- Key Features
Comprehensive insurance education resources; Life insurance needs calculators; Access to financial professionals; Scholarship programs for students affected by the loss of a parent
- Use Cases
Life Happens is most valuable for individuals seeking to understand their insurance needs, families looking to secure financial stability, and students affected by the loss of a parent without insurance.
- Competitive advantages
Non-profit status allows for unbiased information without sales pressure; Wide range of educational resources and tools for consumers; Scholarship programs that directly support families in need
- Strengths
The organization effectively combines educational resources with personal stories to illustrate the importance of insurance, fostering a strong emotional connection with the audience.
- Positioning
Life Happens positions itself as a trusted source of information and support in the insurance industry, focusing on education and advocacy rather than sales.
- Audience
The target users include families, young adults approaching financial independence, and students who have lost a parent, all of whom can benefit from understanding insurance options.
- Brand Positioning
Life Happens is identified as a compassionate and supportive organization that prioritizes the financial well-being of families through education and resources.
- CTA
Get started, Find a Pro, Donate
- Differentiation
Life Happens stands out in the market as a non-profit organization focused on providing unbiased information and resources, rather than selling insurance products.
- Tagline
Life insurance is love insurance.
- Tags
Life Insurance
Disability Insurance
Financial Education
Scholarship Program
- Tone of Voice
Empathetic, informative, supportive
- Founded
1994-01-01