- Service Name
Live Action
- Industry
Non-profit, Advocacy, Human Rights, Pro-Life Movement
- Main Value Proposition
Live Action provides compelling resources and community support to empower individuals to advocate for the rights of the preborn and end abortion.
- Description
Live Action is a non-profit organization dedicated to ending abortion and advocating for the rights of the preborn. Through educational media and investigative reporting, it aims to transform public perception and make abortion unthinkable.
- Key Features
Educational media on the humanity of the preborn; Investigative reporting exposing the abortion industry; Community engagement through social media with over 6 million followers; Opportunities for individuals to get involved and support the cause
- Use Cases
The service is most valuable for individuals seeking to educate themselves on pro-life issues, those wanting to advocate for the rights of the preborn, and supporters looking to contribute to the cause through donations or activism.
- Competitive advantages
Strong digital presence with 1.8 billion lifetime video views; A dedicated community of over 7.1 million supporters on social media; Focus on both education and activism, inspiring individuals to take action
- Strengths
Live Action's strengths lie in its extensive reach, impactful storytelling, and ability to engage and mobilize a large community around pro-life issues.
- Positioning
Live Action positions itself as a leading voice in the pro-life movement, advocating for the rights of the most vulnerable and challenging the status quo of abortion legality.
- Audience
The target users include pro-life advocates, individuals seeking information on abortion, and those interested in human rights issues, particularly young adults and families.
- CTA
Donate Now
- Tags
Pro-Life
Human Rights
Education
Activism
- Tagline
Your gift will save innocent children from abortion
- Tone of Voice
Compassionate, urgent, inspiring
- Differentiation
Live Action uniquely combines educational content with grassroots activism, leveraging a strong social media presence to reach millions and influence public opinion on abortion.
- Brand Positioning
Live Action identifies as a human rights organization focused on ending abortion, emphasizing dignity and respect for all human life.
- Founded
2003-01-01
- Founders
Lila Rose