- Service Name
Outlaw
- Industry
Personal Care, Body Care, Fragrance, Home Fragrance
- Main Value Proposition
Outlaw provides a unique sensory experience through its products, allowing users to connect with nature and adventure.
- Description
Outlaw offers handmade natural personal care products including soap, cologne, body wash, and air fresheners. Their products are designed to evoke scents reminiscent of whiskey, campfire, leather, and the great outdoors.
- Key Features
Handmade natural ingredients; Unique scent profiles inspired by the outdoors; Variety of products including cologne, soap, and body wash; Subscription options for regular deliveries
- Use Cases
Outlaw products are most valuable for individuals looking to enhance their personal care routine with unique scents, gift options for outdoor enthusiasts, and those seeking a connection to nature.
- Competitive advantages
Authentic, nature-inspired scents that evoke a sense of adventure; Handmade quality with a focus on ethical production; A diverse range of products catering to both men and women
- Strengths
Outlaw's strengths lie in its unique branding, high-quality handmade products, and a strong connection to outdoor and adventure themes.
- Positioning
Outlaw positions itself as a brand for adventurous individuals who appreciate quality and unique scents that reflect their lifestyle.
- Audience
The target audience includes outdoor enthusiasts, individuals seeking unique personal care products, and gift buyers looking for distinctive items.
- CTA
Shop Now
- Tags
Natural Soap
Cologne
Body Wash
Air Fresheners
- Tagline
Your scent soundtrack for a life of adventure
- Tone of Voice
Adventurous, authentic, rugged
- Differentiation
Outlaw stands out by offering rugged, adventure-themed scents that are not commonly found in mainstream personal care products.
- Brand Positioning
Outlaw's brand identity is rugged, adventurous, and authentic, appealing to those who value quality and a connection to nature.
- Founded
2013-03-15
- Founders
Danielle Vincent
Russell Vincent