- Service Name
Lobster
- Industry
Telecommunications, Mobile Services, Internet Services, Broadband
- Main Value Proposition
Lobster provides a hassle-free mobile and internet service in Spain, tailored for English speakers, with no hidden surprises.
- Description
Lobster offers an all-in-English mobile service that provides Pay As You Go SIM cards with unlimited calls and texts, as well as ultra-fast fibre home internet. Their flexible plans allow users to change or pause their service without hidden fees.
- Key Features
Unlimited calls and texts in Spain and to the UK; Ultra-fast fibre broadband with free installation; Flexible plans that can be changed or paused; All-in-English customer service
- Use Cases
Lobster is most valuable for English-speaking expatriates in Spain, tourists needing temporary mobile service, and residents looking for reliable home internet.
- Competitive advantages
Best customer service with real human interaction; Flexible plans that can be adjusted based on user needs; Significant savings when bundling mobile and fibre services
- Strengths
Lobster's main strengths include its commitment to customer service, flexibility in plan management, and the simplicity of its offerings without language barriers.
- Positioning
Lobster positions itself as the go-to mobile and internet service provider for English speakers in Spain, emphasizing ease of use and customer support.
- Audience
The target users include English-speaking expatriates, tourists visiting Spain, and local residents who prefer English-language services.
- CTA
Activate SIM
- Tags
Pay As You Go
Unlimited Calls
Fibre Broadband
English Customer Service
- Tagline
Everything is in English, including our fab customer service team!
- Tone of Voice
Friendly, approachable, casual
- Differentiation
Lobster uniquely positions itself by offering all services in English, catering specifically to English-speaking customers in Spain, which is not commonly found in the market.
- Brand Positioning
Lobster's brand identity is centered around being approachable, friendly, and customer-focused, with a clear commitment to serving the English-speaking community.
- Founded
2018-01-01