- Service Name
Long Play
- Industry
Media, Journalism, Investigative Reporting, Online Publishing
- Main Value Proposition
Providing meaningful journalism that matters, free from sensationalism.
- Description
Long Play is a web platform that specializes in extensive reportage and investigative journalism. It offers in-depth articles that focus on significant societal issues without resorting to clickbait or trivial content.
- Key Features
In-depth investigative articles; No clickbait headlines; Subscription model for exclusive content; Focus on significant societal issues
- Use Cases
Long Play is most valuable for readers seeking in-depth analysis of current events, those interested in investigative journalism, and individuals looking for reliable information on societal issues.
- Competitive advantages
High-quality investigative reporting; Commitment to meaningful content; Subscription model that supports independent journalism
- Strengths
Long Play's main strengths lie in its dedication to thorough research, its avoidance of clickbait, and its focus on delivering articles that provide real value to readers.
- Positioning
Long Play positions itself as a premium source of journalism that caters to discerning readers who appreciate quality content.
- Audience
The target users include avid readers of journalism, individuals interested in societal issues, and those who value in-depth reporting over superficial news.
- CTA
Subscribe to Long Play for only €5.90 per month or €59 per year.
- Tags
Investigative Journalism
In-depth Reporting
Quality Content
Subscription Service
- Tagline
Finland's best journalism.
- Tone of Voice
Serious, insightful, trustworthy
- Differentiation
Long Play distinguishes itself by offering comprehensive and thoughtful journalism that prioritizes quality over quantity, avoiding the pitfalls of sensationalist media.
- Brand Positioning
The brand identity of Long Play is that of a serious and credible journalism platform that champions in-depth reporting and critical analysis.
- Founded
2012-01-01
- Founders
Antti Järvi
Anu Silfverberg
Hanna Nikkanen
Ilkka Karisto
Ilkka Pernu
Johanna Vehkoo
Reetta Nousiainen
Riku Siivonen