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Long Play: Summary

Long Play is a web platform that specializes in extensive reportage and investigative journalism. It offers in-depth articles that focus on significant societal issues without resorting to clickbait or trivial content.

Service Name

Long Play

Industry

Media, Journalism, Investigative Reporting, Online Publishing

Main Value Proposition

Providing meaningful journalism that matters, free from sensationalism.

Description

Long Play is a web platform that specializes in extensive reportage and investigative journalism. It offers in-depth articles that focus on significant societal issues without resorting to clickbait or trivial content.

Key Features

In-depth investigative articles; No clickbait headlines; Subscription model for exclusive content; Focus on significant societal issues

Use Cases

Long Play is most valuable for readers seeking in-depth analysis of current events, those interested in investigative journalism, and individuals looking for reliable information on societal issues.

Competitive advantages

High-quality investigative reporting; Commitment to meaningful content; Subscription model that supports independent journalism

Strengths

Long Play's main strengths lie in its dedication to thorough research, its avoidance of clickbait, and its focus on delivering articles that provide real value to readers.

Positioning

Long Play positions itself as a premium source of journalism that caters to discerning readers who appreciate quality content.

Audience

The target users include avid readers of journalism, individuals interested in societal issues, and those who value in-depth reporting over superficial news.

CTA

Subscribe to Long Play for only €5.90 per month or €59 per year.

Tags
  • Investigative Journalism

  • In-depth Reporting

  • Quality Content

  • Subscription Service

Tagline

Finland's best journalism.

Tone of Voice

Serious, insightful, trustworthy

Differentiation

Long Play distinguishes itself by offering comprehensive and thoughtful journalism that prioritizes quality over quantity, avoiding the pitfalls of sensationalist media.

Brand Positioning

The brand identity of Long Play is that of a serious and credible journalism platform that champions in-depth reporting and critical analysis.

Founded

2012-01-01

Founders
  • Antti Järvi

  • Anu Silfverberg

  • Hanna Nikkanen

  • Ilkka Karisto

  • Ilkka Pernu

  • Johanna Vehkoo

  • Reetta Nousiainen

  • Riku Siivonen