- Service Name
Lookback
- Industry
Technology, Software, Research Tools, User Experience Research
- Main Value Proposition
Lookback offers a comprehensive platform that streamlines qualitative research processes, making it easier for teams to gather, analyze, and share customer insights.
- Description
Lookback is a platform designed to facilitate qualitative research by providing tools for usability testing, user interviews, and collaborative insights sharing. It aims to transform research skeptics into champions by making research accessible and engaging for teams.
- Key Features
Unlimited collaboration with no seat-based pricing; Live observation room with chat and tagging features; Highlight reel generation for easy sharing of insights; Support for various research types including usability tests and interviews
- Use Cases
Lookback is most valuable for conducting usability tests, user interviews, team research sessions, and sharing insights across organizations.
- Competitive advantages
No limit on the number of users or projects, enhancing accessibility; Integrated tools for transcribing and analyzing research sessions; Real-time collaboration features that allow stakeholders to participate actively
- Strengths
Lookback's strengths lie in its user-friendly interface, comprehensive toolset for various research methodologies, and its focus on enhancing team collaboration and customer-centricity.
- Positioning
Lookback positions itself as an essential tool for teams looking to enhance their qualitative research capabilities and foster a customer-centric culture.
- Audience
The target users include UX researchers, product teams, and stakeholders who are involved in customer research and decision-making processes.
- CTA
Discover insights together, today.
- Tags
Qualitative Research
Usability Testing
User Interviews
Collaboration Tools
- Tagline
Seeing is believing.
- Tone of Voice
Engaging, supportive, innovative
- Differentiation
Lookback stands out in the market by providing unlimited access for team members without additional costs, fostering a culture of collaboration and inclusivity in research.
- Brand Positioning
Lookback's brand identity emphasizes innovation in research practices, accessibility for all team members, and a commitment to transforming how organizations engage with customer insights.
- Founded
2013-01-01
- Founders
Jonatan Littke
Nevyn Bengtsson