- Service Name
Looker business intelligence platform embedded analytics | Google Cloud
- Industry
Business Intelligence
- Main Value Proposition
Analyze governed data, deliver business insights, and build AI-powered applications
- Description
Build the foundation for responsible data insights with Looker. Leveraging Google’s deep roots and track record of AI-led innovation, Looker delivers the most intelligent BI solution by combining foundational AI, cloud-first infrastructure, industry leading APIs, and our flexible semantic layer.
- Key Features
API-first platform with composable BI, Business-friendly AI powered analytics with governed, modeled data, Open and trusted semantic model, Google-easy dashboarding
- Use Cases
Looker can be used to build custom data experiences and data apps, analyze marketing data, create custom data and AI applications, reduce cross-cloud spending, and enable more productive collaboration
- Competitive advantages
Looker's competitive advantages include its AI-powered analytics, composable BI platform, open and trusted semantic model, and easy integration with Google Cloud services
- Pricing
Looker pricing has two components: platform pricing and user pricing. Contact sales to identify a solution that works for you.
- Strengths
Looker's strengths include its AI capabilities, cloud-first infrastructure, industry-leading APIs, and flexible semantic layer
- Positioning
Looker positions itself as the most intelligent BI solution that combines AI, cloud-first infrastructure, and industry-leading APIs
- Audience
Looker's broad audience includes businesses and organizations that need to analyze data, deliver business insights, and build AI-powered applications
- CTA
Looker offers a free trial and a request demo option
- Social Proof
Looker has social proof in the form of customer case studies, testimonials, and industry recognition such as being named a Leader in the Gartner Magic Quadrant for Analytics and Business Intelligence Platforms
- Tone of Voice
Looker's tone of voice is professional, innovative, and authoritative
- Trust Factors
Looker's trust factors include its partnership with Google, its track record of AI-led innovation, and its industry-leading APIs
- Differentiation
Looker differentiates itself from competitors through its AI capabilities, composable BI platform, and integration with Google Cloud services
- Brand Positioning
Looker positions itself as a leader in the business intelligence and analytics industry, leveraging Google's AI-led innovation and cloud infrastructure
- Founded
2011-01-01
- Founders
Ben Porterfield
Lloyd Tabb
Marc Randolph