- Service Name
Lore
- Industry
Media, Entertainment, Podcasting, Horror
- Main Value Proposition
Lore provides an engaging exploration of the eerie and unsettling stories that shape our understanding of folklore.
- Description
Lore is a podcast that explores the frightening history behind common folklore, offering real-life horror stories. It is also a mystery book series and a TV series, providing a multi-platform experience for fans of horror and storytelling.
- Key Features
Biweekly podcast; Mystery book series; TV series adaptation; Exploration of folklore and horror
- Use Cases
Listeners can enjoy the podcast during commutes, readers can delve into the mystery book series for a deeper understanding, and viewers can experience the stories visually through the TV series.
- Competitive advantages
Multi-platform storytelling (podcast, books, TV); Focus on real-life horror stories; Engaging narrative style that captivates audiences
- Strengths
Lore's strong points include its unique storytelling approach, the ability to blend history with horror, and its established presence across multiple media formats.
- Positioning
Lore positions itself as a leading source of horror storytelling that is both entertaining and educational, appealing to a wide range of audiences.
- Audience
The target audience includes horror enthusiasts, fans of folklore, and individuals interested in real-life mysteries and storytelling.
- CTA
Listen, Read, Shop
- Tags
Horror
Folklore
Podcast
Storytelling
- Tagline
Sometimes the truth is more frightening than fiction
- Tone of Voice
Mysterious, Engaging, Eerie
- Differentiation
Lore uniquely combines various media formats—podcast, books, and television—to deliver horror stories that are rooted in real-life events and folklore.
- Brand Positioning
Lore's brand identity is centered around the intersection of history and horror, creating a niche that attracts fans of both genres.
- Founded
2015-01-01
- Founders
Aaron Mahnke