- Service Name
Spherical
- Industry
Technology, Marketing, Data Solutions, Data Collaboration
- Main Value Proposition
Spherical empowers digital marketers to unite, analyze, and activate data for innovation and growth, enhancing customer intelligence and audience targeting.
- Description
Spherical is Lotame's all-in-one data collaboration platform designed for digital marketers, agencies, and media owners. It enables users to onboard, connect, enrich, and activate data to better understand and engage consumers.
- Key Features
End-to-end data collaboration platform; Access to a premier global data marketplace; Identity-powered data connectivity; Ability to onboard first-party data
- Use Cases
Spherical is most valuable for digital marketers looking to enhance customer engagement, agencies needing to streamline data operations, and media owners aiming to optimize their advertising strategies.
- Competitive advantages
Proven identity-powered data connectivity across all screens; Access to a vast global data marketplace; Ability to easily activate data with hundreds of connections
- Strengths
Spherical's strengths include its user-friendly interface, comprehensive data collaboration capabilities, and strong partnerships with leading data providers, which enhance its value proposition.
- Positioning
Spherical positions itself as a leading solution for data collaboration in the digital marketing space, focusing on innovation and efficiency.
- Audience
The target users include digital marketers, advertising agencies, and media companies, who gain maximum value from the platform's data collaboration features.
- CTA
Request a Demo
- Tags
Data Collaboration
Digital Marketing
Data Connectivity
Audience Insights
- Tagline
The Be-All, End-All in Data Collaboration
- Tone of Voice
Professional, Innovative, Empowering
- Differentiation
Spherical stands out in the market by offering a comprehensive solution that combines data onboarding, collaboration, and activation in a single platform, specifically designed for a cookieless future.
- Brand Positioning
Lotame is positioned as a trusted partner for data enrichment solutions, emphasizing its expertise in data collaboration and connectivity.
- Founded
2006-03-06
- Founders
Andy Monfried