- Service Name
Lume Deodorant
- Industry
Personal Care, Deodorants, Body Care, Health & Wellness
- Main Value Proposition
Lume Deodorant offers long-lasting, effective odor control for the entire body, ensuring users feel fresh and confident all day.
- Description
Lume Deodorant is a doctor-developed, aluminum-free deodorant designed for whole body use, providing 72-hour odor protection. It is hypoallergenic and safe for sensitive skin, making it suitable for various body areas including pits, privates, and beyond.
- Key Features
Clinically proven to control odor for 72 hours; Baking soda free and safe for sensitive skin; Doctor developed with skin-loving ingredients; Can be applied anywhere on the body to control odor
- Use Cases
Lume is most valuable for individuals seeking effective odor control for sensitive skin, those who want a versatile deodorant for various body areas, and users looking for a long-lasting solution.
- Competitive advantages
Doctor-developed formula that is clinically proven for effectiveness; Baking soda free, making it suitable for sensitive skin; Versatile application for various body areas, unlike traditional deodorants
- Strengths
Lume's strengths lie in its effective odor control, skin-friendly formulation, and versatility for use on multiple body parts.
- Positioning
Lume positions itself as a revolutionary deodorant that provides comprehensive odor protection for the entire body, appealing to health-conscious consumers.
- Audience
The target users include individuals with sensitive skin, active individuals needing reliable odor control, and those looking for a natural alternative to traditional deodorants.
- CTA
Shop Now
- Tags
Whole Body Deodorant
Odor Control
Sensitive Skin
Aluminum Free
- Tagline
Outrageously Effective Whole Body Deodorant
- Tone of Voice
Informative, friendly, empowering
- Differentiation
Lume is unique in that it blocks odor before it starts rather than just masking it, and it is the first of its kind to be safe for use on all body parts.
- Brand Positioning
Lume's brand identity emphasizes being innovative, effective, and safe, with a focus on science-backed formulations and customer satisfaction.
- Founded
2017-01-01
- Founders
Shannon Klingman