- Service Name
LUNA MAGIC BEAUTY
- Industry
Beauty, Cosmetics, Makeup, E-commerce
- Main Value Proposition
LUNA MAGIC provides quality beauty products that celebrate multicultural heritage and promote inclusivity in the beauty industry.
- Description
LUNA MAGIC is a beauty and lifestyle brand that offers a range of cosmetics, including lipsticks, shadow palettes, and faux mink lashes. The brand emphasizes inclusivity and celebrates multicultural heritage through its vibrant product offerings.
- Key Features
High-performance cosmetics; Diversity and inclusivity in product offerings; Available in major retailers like Target and Walmart; Cruelty-free faux mink lashes
- Use Cases
LUNA MAGIC products are most valuable for everyday makeup application, special occasions, and for individuals seeking high-quality, culturally inspired beauty products.
- Competitive advantages
Strong cultural identity and representation in the beauty industry; Wide availability in major retail chains and online platforms; Focus on high-quality, affordable products
- Strengths
The brand's strengths lie in its commitment to inclusivity, high-quality product offerings, and strong cultural representation, appealing to a diverse customer base.
- Positioning
LUNA MAGIC positions itself as an accessible beauty brand that celebrates diversity and cultural heritage while providing high-quality products.
- Audience
The target audience includes beauty enthusiasts, multicultural individuals, and consumers looking for inclusive and vibrant makeup options.
- CTA
Get 10% off any purchase when you sign up for our newsletter.
- Tags
Cosmetics
Inclusivity
Beauty
E-commerce
- Tagline
Shop Beauty & Makeup For All
- Tone of Voice
Vibrant, inclusive, empowering
- Differentiation
LUNA MAGIC stands out in the market by being a women-led and Afro-Latina owned company that combines beauty with cultural vibrancy and inclusivity.
- Brand Positioning
The brand identity is rooted in Afro-Latina culture, emphasizing vibrancy, inclusivity, and empowerment within the beauty industry.
- Founded
2019-01-01
- Founders
Mabel Frias
Shaira Frías