- Service Name
Lurity
- Industry
Advertising, Digital Out-of-Home (DOOH), Media, Marketing
- Main Value Proposition
Lurity provides an effective and flexible platform for advertisers to reach their target audience in busy locations, combining the benefits of online marketing with real-world advertising.
- Description
Lurity is a digital out-of-home (DOOH) advertising platform that connects advertisers with a network of 600 digital screens across three countries. It offers a user-friendly interface for planning and deploying advertising campaigns in high-traffic locations.
- Key Features
Access to 600 digital screens in high-traffic areas; Real-time campaign adjustments and feedback; User-friendly interface for campaign setup; Measurable advertising impact with detailed statistics
- Use Cases
Launching time-sensitive advertising campaigns; Targeting specific demographics in high-traffic areas; Combining online and offline marketing strategies
- Competitive advantages
Ability to launch campaigns quickly, often within hours; Comprehensive measurability of campaign performance; User-friendly platform that simplifies the advertising process
- Strengths
Lurity's strengths include its extensive network of digital screens, the flexibility of campaign management, and the ability to provide measurable results that enhance advertising effectiveness.
- Positioning
Lurity positions itself as a forward-thinking solution in the DOOH advertising space, emphasizing its technological advantages and user-centric approach.
- Audience
The primary target users include marketing professionals, advertising agencies, and businesses looking to enhance their brand visibility through innovative advertising solutions.
- CTA
Launch campaign
- Tags
Digital Advertising
Out-of-Home
Campaign Management
Real-Time Analytics
- Tagline
Intelligent Ad. Step ahead.
- Tone of Voice
Innovative, user-friendly, efficient
- Differentiation
Lurity stands out in the market by offering a unique blend of digital and offline advertising capabilities, allowing for immediate campaign launches and real-time adjustments without the need for traditional printing.
- Brand Positioning
Lurity identifies itself as a modern and innovative brand that bridges the gap between digital and traditional advertising, appealing to businesses that value efficiency and effectiveness.
- Founded
2016-03-01
- Founders
Daniel Janiga
Gergely Magyar
Maria Vircikova