- Service Name
Lux Industries
- Industry
Textiles, Apparel, Innerwear, Garments
- Main Value Proposition
Lux Industries offers high-quality innerwear products with a commitment to excellence and customer satisfaction.
- Description
Lux Industries is one of the largest innerwear manufacturers in India, producing 1.2 million garments daily. The company specializes in a wide range of innerwear products for men, women, and children.
- Key Features
Produces 1.2 million garments a day; Six state-of-the-art manufacturing facilities; Exporting to over 46 countries; ISO 9001-2015 certified
- Use Cases
Lux Industries' products are ideal for everyday wear, special occasions, and as gifts, catering to diverse consumer needs.
- Competitive advantages
Largest innerwear manufacturer in India; Wide range of brands catering to different demographics; Strong export presence in international markets
- Strengths
The company boasts a robust infrastructure, a significant turnover of ₹2000 Cr+, and a large workforce of over 36,000 employees.
- Positioning
Lux Industries positions itself as a leader in the innerwear market, emphasizing quality, innovation, and customer satisfaction.
- Audience
The target users include men, women, and children looking for comfortable and stylish innerwear, as well as retailers and distributors in the apparel industry.
- CTA
Have Queries? Call Us Or Write To Us
- Tags
Innerwear
Manufacturing
Export
Quality
- Tagline
Knitting Happiness
- Tone of Voice
Professional, Trustworthy, Inviting
- Differentiation
Lux Industries stands out in the market due to its extensive production capacity and a legacy of over 60 years in the industry.
- Brand Positioning
The brand identity is built around trust, quality, and a commitment to knitting happiness for its customers.
- Founded
1957-01-01