- Service Name
Mable
- Industry
Healthcare, Home Care, Disability Support, Aged Care
- Main Value Proposition
Mable offers users the ability to choose their own support workers, ensuring personalized care that meets their specific needs.
- Description
Mable is an online platform that connects individuals seeking disability or aged care support with local independent support workers. It empowers users to choose their support workers and manage their care needs flexibly.
- Key Features
Choice of support workers; Insurance coverage for support sessions; Lower fees compared to traditional providers; Access to a wide range of services including personal care and daily living assistance
- Use Cases
Mable is most valuable for individuals with disabilities or aging needs who want to find personalized support, families seeking care for loved ones, and support workers looking for flexible job opportunities.
- Competitive advantages
Lower fees than traditional care providers, allowing for more hours of support; A user-friendly platform that simplifies the process of finding and booking support; Comprehensive insurance coverage for all booked sessions, ensuring safety and peace of mind
- Strengths
Mable's strengths include its focus on user empowerment, a wide network of qualified support workers, and robust safety measures including verification and insurance.
- Positioning
Mable positions itself as a modern, flexible alternative to traditional care services, emphasizing independence and user choice.
- Audience
The target users include individuals with disabilities, older Australians, families seeking care for elderly relatives, and independent support workers.
- CTA
Join now
- Tags
disability support
aged care
independent support workers
self-management
- Tagline
Support that gets me is my kind of independence
- Tone of Voice
Empowering, supportive, user-friendly
- Differentiation
Mable stands out by allowing users to self-manage their care and funding, providing a platform that emphasizes independence and choice in selecting support services.
- Brand Positioning
Mable's brand identity is centered around empowerment, independence, and community support, appealing to those who value personalized care solutions.
- Founded
2014-01-01
- Founders
Peter Scutt
Tony Charara