- Service Name
Macaroni KID
- Industry
Media, Family Entertainment, Local Community Resources, Parenting
- Main Value Proposition
Macaroni KID connects families with local events and activities, making it easier to find fun things to do in their community.
- Description
Macaroni KID is a web platform that provides local activity guides and news for parents and families. It offers hyper-local e-newsletters featuring events and activities for kids in over 4,000 communities nationwide.
- Key Features
Local community event listings; Weekly family-friendly newsletters; Exclusive savings on theme parks and activities; Opportunities for local publishers to join the network
- Use Cases
Families can use Macaroni KID to discover local events, subscribe to newsletters for weekly updates, and find exclusive deals on family activities.
- Competitive advantages
Access to over 4,000 local communities across the nation; Strong engagement with over 3 million email subscribers; Partnerships with hundreds of family-focused brands
- Strengths
The platform's extensive reach and localized content make it a valuable resource for families looking for activities and events tailored to their interests.
- Positioning
Macaroni KID positions itself as a leading resource for family fun, focusing on local engagement and community-driven content.
- Audience
The primary target audience includes parents, families with children, local community publishers, and businesses looking to advertise family-friendly events.
- CTA
Subscribe to your community newsletter
- Tags
Family Fun
Local Events
Parenting Resources
Community Activities
- Tagline
Find Your Family Fun®
- Tone of Voice
Friendly, informative, engaging
- Differentiation
Macaroni KID stands out by offering hyper-local content tailored to specific communities, ensuring families receive relevant information about events and activities in their area.
- Brand Positioning
The brand identity emphasizes community connection, family engagement, and providing valuable resources for parents and children.
- Founded
2008-09-15
- Founders
Eric Cohen
Joyce Shulman