- Service Name
Made By Gather
- Industry
Consumer Goods, Kitchenware, Small Appliances, Kitchen Products
- Main Value Proposition
The primary value offered is the combination of trend-forward design and innovative marketing strategies that make high-quality kitchenware accessible to consumers.
- Description
Made By Gather is a manufacturer and designer of small kitchen appliances and kitchenware brands aimed at modern consumers. The company focuses on making super-premium design and innovation accessible to enhance kitchen experiences.
- Key Features
Super-premium design and innovation; Diverse portfolio of kitchenware brands; Strong digital/e-commerce presence; Collaborative strategic relationships with leading retailers
- Use Cases
The service is most valuable for consumers looking to enhance their kitchen experience with stylish and functional kitchenware, as well as retailers seeking innovative kitchen products.
- Competitive advantages
Extensive distribution network with over 29,700 points of distribution; Strong media presence with over 124 billion media impressions since CY20; Significant digital sales, with over 50% of business coming through e-commerce
- Strengths
Key strengths include a strong leadership team with extensive experience, a diverse brand portfolio, and a proven track record of sales growth.
- Positioning
Made By Gather positions itself as a leader in the kitchenware industry by combining innovative design with accessibility for the modern consumer.
- Audience
The target users include modern consumers who value design and functionality in kitchenware, retailers looking for high-quality kitchen products, and culinary enthusiasts.
- CTA
Download File
- Tags
kitchenware
small appliances
design
innovation
- Tagline
We cultivate Human Connection.
- Tone of Voice
Innovative, community-oriented, passionate
- Differentiation
Made By Gather differentiates itself by focusing on human connection in the kitchen, emphasizing community and collaboration in its brand ethos.
- Brand Positioning
The brand identity focuses on fostering human connection and community through kitchen experiences, appealing to consumers who appreciate both aesthetics and functionality.
- Founded
2003-01-01
- Founders
Shae Hong