- Service Name
Madison
- Industry
Cycling, distribution, logistics, sports equipment
- Main Value Proposition
Madison delivers unparalleled distribution and marketing services for cycling brands, ensuring they reach their customers effectively and efficiently.
- Description
Madison is the UK's leading distributor of cycle parts and accessories, providing a wide range of products from market-leading brands. With over 40 years of experience, Madison offers comprehensive distribution, logistics, and marketing services to its partners.
- Key Features
Extensive experience in the UK cycling industry since 1977; Logistics capabilities with over 80,000 boxes shipped monthly; Support for over 2,600 customers, providing the largest retail footprint; Collaboration with multiple market-leading brands
- Use Cases
Madison is most valuable for cycling brands looking for effective distribution and marketing solutions, retailers needing reliable supply chains, and riders seeking quality products from trusted brands.
- Competitive advantages
Strong partnerships with top cycling brands like Shimano and Lazer; A well-resourced team supported by an award-winning marketing department; A commitment to developing UK cycling talent through sponsorship and support
- Strengths
Madison's strengths include its extensive industry experience, robust logistics capabilities, and a strong commitment to supporting both brands and riders.
- Positioning
Madison positions itself as a comprehensive partner for cycling brands, offering not just distribution but also marketing and logistical support.
- Audience
The target users include cycling brands, retailers in the cycling industry, and cycling enthusiasts who benefit from the products offered by Madison's partner brands.
- CTA
Want to work at Madison? Click here to find out about all the latest opportunities to work with us in Milton Keynes
- Tags
cycle parts
accessories
distribution
cycling brands
- Tagline
The UK’s leading distributor of cycle parts and accessories
- Tone of Voice
Professional, supportive, passionate
- Differentiation
Madison stands out in the market by combining logistics, marketing, and event organization, providing a holistic service that goes beyond traditional distribution.
- Brand Positioning
Madison's brand identity is built on reliability, expertise, and a commitment to the cycling community, emphasizing its role as a leader in the cycling distribution market.
- Founded
1977-01-01