- Service Name
MAG (Mines Advisory Group)
- Industry
Non-profit, humanitarian aid, demining, conflict resolution
- Main Value Proposition
MAG provides essential services that save lives and promote safety in communities affected by conflict, ensuring a future free from the threat of landmines and unexploded ordnance.
- Description
MAG is an organization dedicated to finding and destroying landmines, cluster munitions, and unexploded bombs in conflict-affected areas. Their work not only saves lives but also contributes to sustainable peace and security in communities worldwide.
- Key Features
Clearing landmines and cluster bombs; Risk education for communities; Advocacy and campaigning against armed violence; Reducing armed violence in affected areas
- Use Cases
MAG is most valuable in scenarios where communities are recovering from conflict, needing land clearance for safe habitation, and requiring education on the dangers of unexploded ordnance.
- Competitive advantages
Extensive experience since 1989, having helped over 20 million people in 70 countries; Comprehensive approach that includes risk education and advocacy; Strong community involvement and support through various fundraising initiatives
- Strengths
MAG's strengths lie in its proven track record, extensive global reach, and commitment to community safety and empowerment through education and advocacy.
- Positioning
MAG positions itself as a leader in humanitarian demining and community safety, focusing on both immediate and long-term solutions to the dangers posed by landmines.
- Audience
The target users include individuals affected by conflict, humanitarian organizations, potential donors, and community groups looking to support peace initiatives.
- CTA
Donate
- Tags
landmines
humanitarian aid
peacebuilding
community safety
- Tagline
We do whatever it takes to get to a landmine before another child does.
- Tone of Voice
Compassionate, urgent, empowering
- Differentiation
MAG uniquely combines operational clearance of explosive remnants of war with community education and advocacy, addressing both immediate dangers and long-term societal impacts.
- Brand Positioning
MAG is identified as a compassionate and proactive organization dedicated to saving lives and fostering peace in conflict-affected regions.
- Founded
2000-01-01
- Founders
Rae McGrath