- Service Name
Maison 21G
- Industry
Beauty, Fragrance, Custom Perfume, Personal Care
- Main Value Proposition
Maison 21G empowers individuals to express their uniqueness through personalized fragrances, offering a creative and luxurious experience in scent design.
- Description
Maison 21G is a bespoke perfume manufacturing company that allows customers to create their own personalized fragrances. The brand offers a unique experience where individuals can select ingredients and design their perfume bottles, making each scent a reflection of their personal style.
- Key Features
Personalized perfume creation with a variety of ingredients; Complimentary Dual Crayon roll-on with perfume purchase; Perfume Discovery Box to experiment with multiple scents; Workshops for creating signature scents for brands and individuals
- Use Cases
Creating a unique signature scent for personal use; Gifting personalized perfumes for special occasions; Corporate workshops for team-building and brand identity enhancement; Exploring new fragrance combinations through the Perfume Discovery Box
- Competitive advantages
Direct access to high-quality, sustainable ingredients without intermediaries; Unique workshops that enhance customer engagement and brand loyalty; A strong focus on personalization and self-expression in fragrance creation
- Strengths
The brand's strengths lie in its innovative approach to perfumery, commitment to sustainability, and the ability to create a highly personalized customer experience that fosters creativity and individuality.
- Positioning
Maison 21G positions itself as a luxury, innovative perfume house that champions individuality and creativity in fragrance design, appealing to a modern, discerning clientele.
- Audience
The target audience includes fragrance enthusiasts, individuals seeking personalized gifts, corporate clients looking for unique branding experiences, and anyone interested in exploring their olfactory creativity.
- CTA
Create Your Perfume
- Tags
Personalized Fragrance
Bespoke Perfume
Sustainable Beauty
Fragrance Workshops
- Tagline
YOUR SCENT, YOUR STYLE
- Tone of Voice
Creative, Inviting, Luxurious
- Differentiation
Maison 21G stands out in the market by providing a fully customizable perfume creation experience, allowing customers to blend haute couture ingredients and design their own bottles, which is not commonly offered by traditional perfume brands.
- Brand Positioning
The brand identity of Maison 21G is centered around personalization, creativity, and sustainability, aiming to revolutionize the traditional perfume industry by making bespoke fragrance creation accessible to all.
- Founded
2019-01-01
- Founders
Johanna Monange