- Service Name
MAJORITY
- Industry
Financial Services, Banking, Mobile Banking, Digital Banking
- Main Value Proposition
MAJORITY provides accessible banking services for migrants in the US, enabling them to save money, send funds, and communicate internationally without traditional banking barriers.
- Description
MAJORITY is a mobile banking app designed specifically for migrants, allowing them to access banking services in the US without needing a Social Security Number (SSN). It offers features such as money transfers, mobile top-ups, and international calling at competitive rates.
- Key Features
Open an account even without SSN; Earn cashback with the MAJORITY debit card; Send money transfers and top-ups; Make free calls to 20+ countries
- Use Cases
MAJORITY is most valuable for migrants looking to manage their finances in the US, send money to family abroad, make international calls, and access banking services without traditional requirements.
- Competitive advantages
No SSN required to open an account; Low monthly fee of $5.99 with a 30-day free trial; Cashback rewards on debit card purchases
- Strengths
MAJORITY's strengths lie in its tailored services for migrants, user-friendly app interface, competitive pricing, and the ability to facilitate international communication and transactions.
- Positioning
MAJORITY positions itself as a convenient and accessible banking solution for migrants, emphasizing inclusivity and ease of use.
- Audience
The target users include migrants living in the US, individuals without an SSN, and those seeking affordable international communication and money transfer options.
- CTA
Sign up
- Tags
mobile banking
money transfers
international calling
cashback
- Tagline
Mobile banking for the ambitious
- Tone of Voice
Inclusive, supportive, straightforward
- Differentiation
MAJORITY uniquely caters to the migrant community by offering banking services without the need for an SSN, which is a common barrier in traditional banking.
- Brand Positioning
MAJORITY identifies itself as a supportive financial partner for migrants, focusing on their unique needs and challenges in accessing banking services.
- Founded
2019-04-30
- Founders
Johan Dahlqvist
Johan Granlund
Magnus Larsson