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Make a Will Online: Summary

Make a Will Online is a digital platform that allows users to create legally binding wills with the assurance that each document is checked by a qualified solicitor. The service is designed to be quick, easy, and affordable, providing peace of mind to users since 2008.

Service Name

Make a Will Online

Industry

Legal Services, Wills and Estate Planning, Online Will Writing

Main Value Proposition

The primary value offered is the assurance that every will is checked by a qualified solicitor, ensuring legal validity and peace of mind for users.

Description

Make a Will Online is a digital platform that allows users to create legally binding wills with the assurance that each document is checked by a qualified solicitor. The service is designed to be quick, easy, and affordable, providing peace of mind to users since 2008.

Key Features

Solicitor-checked wills; Lifetime updates for just £10 a year; Money-back guarantee; Affordable pricing starting at £60 for a single will

Use Cases

Individuals looking to create a will quickly and affordably; Users needing to update their wills periodically; People seeking peace of mind knowing their will is legally sound

Competitive advantages

Lower cost compared to traditional solicitors; Solicitor checks included in the service; Lifetime updates available for a nominal fee

Strengths

The service's main strengths include its affordability, the professional oversight of solicitors, and the convenience of an online platform that allows users to create and update their wills easily.

Positioning

Make a Will Online positions itself as a modern, accessible alternative to traditional will-writing services, emphasizing affordability and professional legal oversight.

Audience

The target users include individuals planning their estates, families wanting to ensure their wishes are legally documented, and those seeking a straightforward and cost-effective will-writing solution.

Brand Positioning

The brand identity is centered around trust, professionalism, and user-friendliness, appealing to those who value legal assurance without the high costs typically associated with solicitors.

CTA

Get Started

Differentiation

Make a Will Online is unique in the market as it is the only online wills provider that offers solicitor checks and has received an Innovation Space Waiver from the Solicitors Regulation Authority, allowing it to provide solicitor services directly to the public.

Tagline

Peace of mind in minutes

Tags
  • Online Will Writing

  • Solicitor Checked

  • Affordable Wills

  • Lifetime Updates

Tone of Voice

Reassuring, professional, straightforward

Founded

2008-01-01