- Service Name
Scale-Up
- Industry
Non-profit, innovation, social entrepreneurship, environmental sustainability
- Main Value Proposition
The primary value offered is the provision of personalized mentorship and resources to help startups scale their operations and create significant social and environmental impact.
- Description
Scale-Up is a no-equity acceleration program by Marico Innovation Foundation that provides tailored mentorship to for-profit startups. It focuses on helping these startups grow their annual revenue while addressing critical challenges in plastic waste management, clean technology, and agriculture technology.
- Key Features
No-equity acceleration program; Bespoke mentorship for startups; Focus on climate adaptability solutions; Community support for potential soonicorns
- Use Cases
Scale-Up is most valuable for startups looking to grow their revenue while addressing environmental issues, particularly in sectors like plastic waste management, clean technology, and agriculture.
- Competitive advantages
No equity taken from startups, allowing them to maintain control; Focus on impactful sectors like clean technology and agriculture; Access to a network of over 100 mentors with diverse expertise
- Strengths
The program's strengths lie in its personalized approach to mentorship, its focus on high-impact sectors, and its established reputation in fostering innovation in India.
- Positioning
Scale-Up positions itself as a leading accelerator for startups in India that are committed to creating large-scale social and environmental impact.
- Audience
The target users include for-profit startups in India, entrepreneurs seeking mentorship, and innovators focused on sustainability and social impact.
- Brand Positioning
Marico Innovation Foundation is positioned as a philanthropic institution dedicated to nurturing innovation and fostering impactful technologies in India.
- CTA
See Scale-Up portfolio
- Differentiation
What makes Scale-Up unique is its no-equity model, allowing startups to retain full ownership while receiving tailored support to tackle pressing environmental challenges.
- Tagline
Catalysing disruptive tech to create large-scale impact in India
- Tags
innovation
mentorship
sustainability
startups
- Tone of Voice
Inspirational, supportive, innovative
- Founded
2003-01-01
- Founders
Harsh Mariwala