Activewear (including yoga and athleisure apparel) — Europe market analysis

The global activewear market is experiencing sustained expansion, propelled by rising health consciousness, the mainstreaming of athleisure, and increased participation in fitness and wellness activities. Core segments include yoga apparel, gym wear, and versatile athleisure products that blend performance with everyday style. The market is highly competitive, with both established sportswear giants and premium lifestyle brands vying for share.

Market

Activewear (including yoga and athleisure apparel)

Region

Europe

Growth

Risks: Inflationary pressures; regulatory changes; fragmented retail landscape.
Drivers: Growing health awareness; urban lifestyle shifts; sustainability and ethical sourcing demand.
CAGR 2019 2024: 5.7
CAGR 2024 2030 Base: 6
CAGR 2024 2030 Downside: 3.8

Distribution

Share: 25.5
Market Size: 105980000000

Footnotes

line1: 1) Market size includes yoga apparel, gym wear, and athleisure; excludes footwear and equipment. 2) Base case assumes continued health and wellness trends; downside reflects macroeconomic headwinds.
line2: Regional splits based on latest available industry data and current FX; growth rates reflect 2019–2024 actuals and 2024–2030 projections.
source: Askpot AI Analysis Report 2025